The Notice explains that a Court had allowed, or “certified,” this case as a class action lawsuit that may have affected you if you bought the Amla Relaxer product in New York anytime from August 19, 2013, through January 31, 2018.
Judge Jed S. Rakoff of the United States District Court for the Southern District of New York oversaw the case, known as In re Amla Litigation, No. 16-CV-6593 (JSR).
Although the Court initially allowed the lawsuit to be a class of person who purchased the Alma Relaxer in Florida and New York, the Court has decertified the Florida and New York classes and dismissed the case. The Court did not make a decision on the merits of the claim relating to the scalp protector. The court did grant summary judgment as to the claims relating to the relaxer cream.Back To Top
The lawsuit is about whether Defendants’ Amla Relaxer hair relaxer kit is misleading because it claims to be “No-Lye” and contain “Amla Oil from India” that will rejuvenate, nourish, and condition hair, but is actually unsafe and causes hair and skin damage when used as directed. The lawsuit also alleged the scalp protector did not form a protective barrier between the scalp and the relaxer cream.Back To Top
The lawsuits concerns Amla Legend Rejuvenating Ritual hair relaxer kits sold under the SoftSheen-Carson Optimum Salon Haircare brand.Back To Top
In a class action, one or more people called “Class Representatives” sue on behalf of all people who have similar claims. Together, these people are called a “Class” or “Class members.” The people who sued—and all Class members like them—are called “Plaintiffs,” and L’Oréal USA, Inc., and SoftSheen-Carson LLC, are called “Defendants.”
The Court did not resolve all the issues for all Class members. The Court decertified the Florida and New York classes and dismissed the case. The Court previously granted summary judgment on the relaxer cream but made no merit rulings as to the scalp protector.Back To Top
The lawsuit alleged the Amla Relaxer hair relaxer kit is misleadingly advertised because it claims to be “No-Lye,” even though it is harsher on hair and skin than a lye relaxer, and because it claims to contain “Amla Oil from India” that will rejuvenate, nourish, and condition hair, even though it actually contains minuscule amounts of Amla Oil that provide no benefit.
Additionally, the lawsuit alleged that the Amla Relaxer is unsafe and causes damage to hair and skin, including scalp irritation and burning, dry and brittle hair, and hair breakage and loss, even when used as directed, and that the scalp protector included in the Amla Relaxer hair relaxer kit does not protect the scalp from irritation and burning when using the product.
As a result, the lawsuit alleged Defendants are making false, misleading, and deceptive statements on the Amla Relaxer labels in violation of New York law. The Class Representatives alleged that they reviewed the labels on the Amla Relaxer products they bought, and were deceived in deciding to purchase the Amla Relaxer. You can read Plaintiffs’ Consolidated Amended Class Action Complaint here.Back To Top
Defendants deny the claims and allegations in the lawsuit. Defendants’ Answer to the Consolidated Amended Complaint can be viewed here.Back To Top
If you wish to file an action against Loreal, you must see a lawyer quickly to advise you of your rights, including the statute of limitations.Back To Top
For more information, you may call 1-844-659-0618, send an email to info@AmlaRelaxerClassAction.com, or write to Amla Relaxer Class Action, P.O. Box 4098, Portland, OR 97208-4098.
PLEASE DO NOT CONTACT THE COURT, THE JUDGE, THE DEFENDANTS, OR DEFENDANTS’ COUNSEL WITH QUESTIONS ABOUT THE LITIGATION.Back To Top